The Sun wanted to let people know that they are as passionate about football as fans are, so our campaign was a celebration of the biggest World Cup ever and the fans who’ll play their part in it.

 

Watching at silly o’clock, getting up early to check scores and cheekily catching up on the latest updates and analysis whatever else they’re supposed to be doing, we showed how the Sun app allows fans to to be up for it 24/7. 

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We created a 30 second film for TV and VOD with a series of 20 second cuts with bespoke 15 and 6 second variants for social.

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We also filmed a high-energy content series for organic social that put our journalists centre stage.

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Radio was an important part of our strategy too and we ran different 30 second spots in England and Scotland for the duration of the tournament.

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